The 3 Biggest Sales Techniques On Earth
Most of my working life I have sold products and services. I have read and tried out all kinds of tips, tricks and techniques to increase sales along the way.
I have learned that if you have a great service to offer then you can sell loads of the same if you use the right sales methods.
I figured out many different sales techniques over the years. I am deeply interested in reading about the marketing strategies of Fortune 500 companies and top marketing experts.
Some of my favorite books (and I have read a lot of them) are books related to sales and marketing or marketing and sales.
Importantly, I understand fully that marketing and sales are connected but two entire different things.
There are 3 big sales techniques that I want to share with you today. These three selling techniques are possibly the most used sales methods on the planet.
Understanding and implementing these three techniques will help you make more money as a sales or marketing person.
Mastering them will ensure that you make a lot of money.
All 3 techniques mentioned here are implemented by the biggest companies in the world today.
The first of these major sales techniques is pretty straight forward to understand but not as easy to implement.
I will explain all 3 techniques to you using simple words.
The first technique is when you make a sale by making a big request to your potential customer and then follow it up with a series of smaller requests.
As an example, let's say I ask you if I can come over to your place for dinner tomorrow night.
I add "since we have got to know each other so well over the last few posts I felt it was time that we took our friendship to the next level".
Your response would be "No, No, No" or something like "You know what, I already have plans for tomorrow night, sorry!".
But, I don't stop there. I say "let's forget about dinner. Let's have a quick chat on Skype instead".
Once again, you say "No, No, No" and you might shut your browser window right now and call it quits.
Before you do that I quickly add "let's forget about that chat even. Just answer 3 simple questions so that I can get to know you a bit better".
I also add "that way I can take a 5 minute break while you answer my 3 simple questions".
You say "OK, that sounds good to me, I will answer your 3 questions right now".
The questions you answered was a LIVE example of the first major sales technique in action.
I made a big request first, and then followed it up with a series of smaller requests until I got what I actually wanted - you filling up a survey form.
This technique can be used in a variety of ways and its limitations are purely dependent purely on your own imagination.
The second major sales technique is the exact opposite of the first one.
It involves you making a series of smaller requests with your potential customer and then follow it up with a big request.
As an example, let us assume that a young boy has a huge crush on this girl at school.
He will do almost anything to get a date with her (his big request) but he knows that if he walks up to this girl and asks her out on a date then he will probably get a resounding "NO" as an answer.
So he uses the second technique to win that date with her.
He starts by writing a small 4 line poem for her...
Roses are reds, and violets are violets,
whoever said that they were blue,
was lying to you,
I feel you are the most beautiful girl in the world!
That was an awesome poem huh!
It sure makes her happy but she still isn't sure about you yet.
So, he makes his next move the following day.
He gives her 1 dozen roses freshly picked from the local florist.
She is really happy to get them. She even smiles at him and asks his name.
This is a major victory for him.
The next day he writes her another poem and gives her a dozen roses as well.
She accepts it gladly and talks to him for a few minutes.
They say goodbye to each other a few minutes later and walk away.
The next day, he asks her for a cup of coffee (big request) and she says "YES".
Sounds simple. It usually is. Especially if you use the right combination of smaller requests along the way.
The third technique is so big that almost every major company out there is using it to sell their products to you and me.
That technique is called "Mirroring". And, it works. It really does!
It means that you as a sales person copy or imitate certain actions, words, and behavior patterns of your prospective customer.
This technique has been used by some of the greatest salesmen and saleswomen alive (or dead).
It has been used extensively in the Business world but has also been used in the fields of Sports, Music, and numerous other vocations.
This is probably the most powerful sales technique in existence today.
What if I had the same background, interests and hobbies that you have.
What if you and me are almost the same in more ways than one.
What if I could make it seem to you that you and I are pretty similar.
If I can prove that you and me are like siblings then I can sell almost anything to you.
This is Mirroring. And, as you probably know by now - it really, really works!
It's a funny thing about knowledge. It's worth nothing if it isn't applied.
And, then not receiving or incorporating the right knowledge into your minds is even more dangerous than not having any knowledge at all.
Try out these sales techniques in your own life sometime soon and get back to me with the results.
However, don't use them to cheat, fool, or manipulate people.
Thanks for reading till the end once again. Your ratings and feedback are welcome!
Audio Book Creator. Life Coach. Soft Skills Trainer. Counselor.
Meditation Practitioner. Food Technologist. Frugal Marketer.
Published: October 30th 2017.
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