The Issue Of Habitual Clicking And Liking Posts On Social Media

The Issue Of Habitual Clicking And Liking Posts On Social Media
Human beings are creatures of habit. Each and every one of us is prone to certain habits and addictions simply because we are human.

Waking up each morning is not just a bodily function but also one of the biggest and most powerful habits that we have instilled in us from a tender age.

We become habituated to several other things as well once we are habituated to waking up each day.

Going to the toilet, brushing our teeth, having a bath or shower, getting dressed, eating breakfast, and several other habits repeat themselves day after day in the life of an average human being.

Businesses around the world use this concept of habituation to their advantage. Perhaps the biggest example of making us habituated to buying a product is to show us commercials on a regular basis.

To be most effective, these ads must be seen or heard by the potential customer at a set time every day.

You will find that pizza companies use this strategy to the best effect. They will show their ads on TV between 4pm to 8pm every evening.

They keep showing their commercial every single day at the same time for a few days or weeks and then they take a break for a few days or weeks before they return with the same ad.

What happens during the first round of TV advertising is that the viewers become habituated to seeing the same ad every single day at more or less the same time every evening.

We become habituated to these ads and whenever we are hungry we often remember the pizza company first.

It's no surprise that the maximum number of pizzas are ordered between 4pm to 8pm thus adding more substance to this little lesson on habituation.

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There is a new kind of habituation that is happening during the last 2 years on the web. It mainly happens on social networking sites such as Twitter and Facebook.

If you have spent some time on these two sites you will probably know that there are many re-tweets (Twitter) and shares (Facebook) being posted on these two sites.

Some of these shares have an incredibly high number of "likes" and shares.

What we don't realize is that such websites are designed to make us habituated to clicking much more than we normally do when we spend time on the internet.

As a Psychotherapist, I studied over 250 people (in the age groups 16 to 35 years old) who were asked to surf the web for 20 to 40 minutes at a time.

They were told to visit random sites on the web while also logging into their Facebook account.

It was observed that over 95% of the users surveyed clicked their mouse much more often when they were on Facebook then when they were on any other site online.

There was a definite connection between Facebook and these young people.

I did not just depend on the survey to come to certain specific conclusions. I used myself as a guinea pig and actually counted the number of times I clicked the mouse button while I was on Facebook and while I was surfing other random sites.

I found that apart from gaming sites (where we must click the mouse during most games played) I counted more clicks while I was on Facebook.com than on any other website.

I concluded that sites such as Facebook seemed to be using some subliminal ploys or secret ways to make users click their mouse much more often.

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One of the biggest clicking ploys on Facebook is the "like" button or link.

It's been observed that posts and shares with loads of likes automatically attract more clicks of our mice. You are sure to find yourself clicking the "like" button when others have already clicked it before you.

It's like following the crowd.

It's sad that social networking websites (and most other commercial sites) discreetly manipulate us into becoming followers rather than leaders.

We are habituated into clicking the "like" and share buttons more when we are on sites like Facebook because we have been discreetly trained or secretly conditioned to do so ever since we signed up.

There is a strong chance that you might not understand what I am talking about in this post so I would suggest you read it one more time.

Better still, head over to Facebook (if you have an account there) and check if you feel like clicking the "like" or share button below each post in your news feed just because others have already liked or shared it before you got there.

Celebrities have been known to hire marketing agencies to help them get more likes for each status update they post on their timelines.

You will discover that most celebrity fan pages on Facebook have status updates which have over 100,000 likes in less than 8 hours.

And if you check the same status update after few days you will find that the number of likes have increased by less than 50,000 from what they were within the first 8 hours.

This happens mainly because the first 50,000 to 100,000 likes are usually purchased through specific sites and marketing firms that do this for a living.

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A simple search on Google or Bing will show you how many sites and firms exist to help you get more likes, views, followers and fans on your social media accounts or profiles.

Just type keywords like "buy Facebook likes" or "buy Facebook fans".

It's time to beat the cheaters once you know that you have secretly manipulated into using your mouse button more while you spend time on certain websites.

Don't fall for the same devious tricks and ploys of these online businesses. They are "businesses" after all and their sole purpose is to make money at your expense.

And added to that loads of time is wasted. Time is something that will never come back nor can be purchased from anywhere.

Break the habit of clicking your mouse so many times while surfing online. Stop watching the same ads on TV over and over again.

Change the channel and break their manipulative schemes down to the dust. Never form habits that are designed to make you waste your time.

Make a list of all those activities, things and people that have turned you into a habitual fool that is discreetly forced to waste their time due to certain cunningly crafted methods or schemes employed by these businesses and people.

Thanks for sticking with me till the end. You do this a few more times and you will probably become addicted to reading my posts every single day.

There I admit that my posts are often addictive. But the best part is that you didn't have to click your mouse too many times while you were here. And you could have left whenever you felt like.

It's no shock to me that sites such as Facebook and YouTube have the maximum number of users who spend 2 hours or more each day on their servers.

What a fabulous waste of time!

Millions of wannabes, losers and illiterate fools spend so much time on these "social" networks. Such people must be really lonely, bored or simply ignorant.

Why else would even a single one of them waste so much time online each day if it wasn't their hobby or career?

Savio DSilva
Savio DSilva
Audio Book Creator. Life Coach. Soft Skills Trainer. Counselor.
Meditation Practitioner. Food Technologist. Frugal Marketer.

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